McDiarmid Lumber is a supplier and distributor of building supplies with retail stores across western and central Canada. McDiarmid Lumber covers a variety of building products and services through its various divisions. This video was used to promote McDiarmid Lumber during the annual Manitoba Home Builders Association Gala Dinner. The video was played in front of the attendees at the event during the company presentations. The video was originally a 30 second spot but was later converted to a longer version and then posted on the McDiarmid Lumber website.