McDiarmid Lumber is a supplier and distributor of building supplies with retail stores across western and central Canada. McDiarmid Lumber covers a variety of building products and services through its various divisions. This logotype was created for the McDiarmid 3 Stars, an exclusive sponsorship for Winnipeg's professional hockey team. The McDiarmid 3 Stars sponsorship was used at all Winnpeg home games. At the end of each home game, the McDiarmid 3 Stars were awarded to the top players of that game. The 3 Stars graphic was displayed on the MTS Centre scoreboard along with the players name and portrait. The 3 Stars promotion was displayed on the outdoor digital sign on MTS Centre and the sponsorship was also used in various advertising campaigns for McDiarmid Lumber throughout the hockey season.